What is SMS Text Messaging? SMS, short for Short Messaging Service, is actually a text message service that enables short messages of generally no more than 160 characters in length, to be sent to, and transmitted from a cell phone. Mobile phones and the usage of SMS, are having an un-deniable impact on our lives and the methods we use to conduct business. The truth that SMS also provides an enormous opportunity for companies to have interaction with their customers, is not actually well-known.
Think about these figures. The gmail phone reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, according to the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages has expanded from 930 million each month in 2002, to 1.2 billion per month in 2003. Recently, in the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion texts. Considering, Australia’s population is only around 20 million, this really is extraordinary. Popular reality TV shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, as well as others, use SMS technology to create huge amounts of money of revenue directly from the SMS votes that might be used to determine the winners.
During the last few years, SMS Messaging has developed into the most used service within the mobile data area. Also, when response rates, interactivity and expense to implement, are considered, SMS marketing is without doubt the most famous marketing method. SMS is really a high-response-rate method of communication, which can help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based upon current growth figures, SMS Messaging will end up an ever increasingly important component in future marketing communications.
While there is a charge for sending SMS messages, they nearly always get to the intended recipient. SMS messages are forwarded to SMS Gateways, where they may be stored until sent. This means, even when the recipient is not really immediately offered to receive them, or if perhaps the cell phone is powered off or from range, messages are able to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the very best method of communication available.
There’s nothing more irresistible, compared to the tone of the in-coming SMS message towards the user anticipating, perhaps, a private message coming from a friend. This reason alone nearly always guarantees that the SMS message that you send, will likely be read.
Around 2,500 cellular phone-users in the town of Lulea, Sweden, volunteered to receive SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS for a recognized fast food outlet’s burger offer, 25 per cent of the targeted users took the offer.
A little club seeking to increase their patrons during slow nights during the week, decided to run theme nights. Having dedicated to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the text message. This was done the evening before the event. The promotion was very successful with 29% of the sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived at your location, the supervisor would text a keyword as well as an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the conclusion of the morning as officers left. The complete timesheet collection process, that employed to use up to 2 days, was almost entirely eliminated. Further, as this process automatically updated the administration database, accuracy and protection against loss of data was ensured.
An application service provider for media and advertising agents working in film, television and photography, desired to provide casting agents a quicker and a lot more efficient approach to finding out if their artists were designed for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job data is put into a database, then queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and brought to all the relevant artists. When received, the artist simply replies with a yes or no. As the message is received in the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is important in Marketing. SMS marketing assists you to directly interact with customers and provides an expense-effective approach to data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the number of companies using SMS is growing rapidly. A significant component of using SMS as being a promotional tool is really a client database. This database needs to be maintained along with other relevant customer and contact information not to mention should include a valid cellular phone number. If applicable for your area, ensure that you are able to personalize your SMS messages by maintaining nwmzqs names within your database.
Possibly the most essential factor when settings up an SMS campaign. Make certain your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of the member opt out process will also help to avoid legal issues.
Ensure your marketing is relevant in your target. The relevance of the message is vital for success. Can the recipient visit a real and tangible benefit to the content? Otherwise, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, another SMS must be sent. Avoid this. As well as doubling the cost, the recipient may be irritated and discard the complete message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Keep to the tried and proven techniques of database marketing Standard database marketing methods and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.