LA Fitness is a fitness and health club chain that has locations throughout the usa and Canada. This business has been viewed as a strong competitor in the industry
since its introduction, especially because of its differentiation strategy. While what time does LA Fitness close has done well on their own in their last thirty years in operation, there are a few changes that might be made in order to establish a sustainable competitive advantage. The recommendations I actually have for LA Fitness are:
1) have longer hours of operation,
2) communicate company decisions and how they help the consumer,
3) train associates on customer service,
4) create a new marketing strategy,
5) expand further in america and Canada, and 6) adjust proportions of company debt. These changes will allow LA Fitness to create and sustain a competitive advantage within the health and wellness industry.
About LA Fitness – LA Fitness is actually a differentiator in the health industry. They have got over six hundred locations, all of which are nearly identical considering they are not franchised (Wells, 2016). “LA Fitness features diverse sports club amenities, typically including cardio & strength equipment, personal training, indoor cycling, group exercise classes, pool, spa, basketball courts & racquetball,” (LA Fitness, 2018). LA Fitness has had the best revenues amongst larger fitness clubs during the last four years and continues to grow (Wells, 2016).
Stakeholders are individuals who have a desire for the performance in the company, often because it will impact them somehow (typically financially). LA Fitness has both external and internal stakeholders. The most crucial internal stakeholders are definitely the employees as well as the board members. LA Fitness employs an overall of twenty-four thousand individuals, with fifty at every location (Wells, 2016). You will find both full-time and part time employees a wide variety of folks are impacted by the success (or failure) in the company. The board members are another stakeholder which is greatly impacted due to their stake inside the company. These members are noted as having significant investments in the company, but the official amounts have never been disclosed (Wells, 2016).
There are several external stakeholders which can be influenced by the operations of LA Fitness. These include the communities these are located, creditors, partners, and (most notably) customers. The communities that LA Fitness chooses to place its gyms suffer from the jobs that this company brings; with each location using a staff of fifty members, multiple health clubs inside an area can produce a positive effect on the economy and individuals there. Creditors are impacted whenever they elect to fund LA Fitness in their business ventures; this fitness company
brings them potential profits and interest payments right after the investment. LA Fitness has several firms that it has partnered with; for example, they partnered with World Instructor Training Schools in order to get their chkwqq trainers certified (Wells, 2016). The better business and revenues LA Fitness generates, the greater revenues these partner companies receive also. Finally, the most important stakeholder to this particular company is the shoppers. The customers allow LA Fitness to carry on making profits so that you can sustain and grow their business.