Nearing the end of 2016, Google began letting webmasters learn about impending changes to their search engine ranking system that could have impact on how sites could be viewed in 2017. To continue to rank well in 2017, websites should hit certain additional criteria. In this post, I discuss these key new changes that can impact your website’s organic Search engine optimization rankings in the Google Search Engine.
The first item on the list is the one about ensuring that your site has a published SSL certificate in place. Now, so far as buy seo services go, you will start to be penalized unless you come with an SSL certificate in place on your site.
One of the first moves in this regard already now in position, is the fact unless you come with an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a prospective page viewer be aware that the web page is not secured. Clicking on the exclamation mark raises the details in the security infraction. This new item has become already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense today and you can buy them put in place for as little as about $26 per year in case you are not running an e-commerce site contributing to $70 or if you are. Google is quite interested in customers being protected since they head to websites directed by Google and they wish to make sure that customer data entered on these websites is encrypted and a person’s details are kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in place. So, if being discovered by Google organically is very important to you, it is a step you will have to take along with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been hearing their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can also be hard to remove. Thus as Googlebot crawls your webpages as well as in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor and your page is going to be penalized if popup adds are located.
Google’s move here is that they are planning to deliver quality content for their search and “AdWords” customers for their advertisers. These are on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose is always to popup an add to sell something. Advertising on the web is going to begin to change for this reason new search engine ranking requirement so when you are wanting available and you also currently run popups on the pages, you will be seeking to start performing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.
Another change necessary for 2017 will almost certainly see lots of people scrambling to boost their website design architectures. Almost half of all the Access to the internet these days is done by cellular devices including tablets.
In a recent study completed by a Google subsidiary company, it absolutely was discovered that the normal load time to get a webpage on the mobile phone is still sitting at about 19 seconds to load. This same study suggests that mobile device users on the contrary only have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, are not getting loaded.
So situations are changing. Google now has setup an entirely separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and in case your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note from it along with your page will no longer be arriving within their search results for users until you may get this fixed.
With well over 50% of website interactions now provided by mobile, this has the potential of cutting your total visitors by nearly half as soon as your pages have already been flagged by Googlebot for being slow loading – not really that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however regarding osdcpa or otherwise they will be able to get as a result of the two-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which are consistently this fast, will basically require the building of “natively coded, responsive” webpages which do not use widgets of the sort. And also enough time choose to use convert the content of an existing fat page right into a fast loading, content filled mobile page takes time that could still keep your page out of the fast loading category.
In conclusion, the Internet search engine these days is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful using a website organically down the road because of this, will require for a lot of online entrepreneurs, a necessity to rebuild existing websites.
Do you ever wonder about those error codes you obtain when you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed a few of the error codes are “code” issues, because Google (as well as other online search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The issue with ‘fixing’ those errors is because they aren’t really errors, but access code that enables your site to work.
The situation with having ‘crawlers’ analyze your website, and taking their word for your placements, ranks, along with other site wide issues, that the site has been created with variables that aren’t offered to ALL crawler programs. Not everyone uses the same mix of plugins, code, and securities as ‘everyone else’.